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Employment and Work Experience

QueST SOLUTIONS (an ARY Digital company) / Creative Lead

December 2019 till date

As a creative lead at Quest Solutions, a company owned by ARY Digital, I manage a team of 3 members and oversee concept development and design for 5 internal clients, including QTV Tutor, Ehsaas Trust, ARY Residencia, ARY Pearl Residency, and Branding Chaps.

I work closely with internal and external clients, as well as other designers and developers, to ensure accurate completion of each brief. I maintain organized files of creative and production work, coordinate production efforts with BU Head and staff for proper electronic output, and conduct thorough reviews of artworks for quality, content, color correctness, and accuracy, making necessary adjustments. My attention to detail, project management skills, and commitment to high standards contribute to successful project completion and client satisfaction.



RainSoft Financials (Pvt.) Ltd. / UI/UX Designer

November 2017 - December 2019

As a leader and integral member of the Software and Marketing Design Team at Rainsoft Financials (Pvt.) Ltd., I have collaborated closely with the Software and Marketing Departments to design various assets including Websites, Web Application UIs, Brand Books, Marketing Campaigns, Dashboards, Marketing Collateral, Logos, Online Ads, Explainer Videos, Info-graphics, Catalogs, Presentations, Social Media Visuals, and On-Page SEO.



Arthur Lawrence / Creative Designer

March 2015 - November 2017

As a skilled graphic designer, I have successfully transformed project briefs into compelling designs for promotional materials, sales collateral, newsletters, marketing collateral, logos, websites, mobile applications, explainer videos, info-graphics, catalogs, presentations, and internal branding for both internal and external clients. I excel in executing and coordinating graphic design projects from concept to completion, consistently meeting deadlines and requirements. My ability to deliver high-quality designs, attention to detail, and strong project management skills make me a valuable asset to any team.



Assessment Fund (formerly HireLabs.sg) / Senior Design Specialist

March 2014 March 2015

As a seasoned creative professional, I have honed my skills in designing a diverse range of promotional and marketing materials, including logos, websites, newsletters, explainer videos, info-graphics, e-books/catalogs, proposal writing, and project documentation. My experience includes managing and executing projects with outsourced consultants, ensuring efficient coordination and timely delivery of high-quality design deliverables. I am well-versed in industry-leading design tools and technologies, and consistently follow best practices to create visually captivating and impactful designs. My ability to work collaboratively with cross-functional teams, meet deadlines, and deliver outstanding results makes me a valuable asset for any employer



WaqarTech Limited - SuperMeal.pk (formerly Foortal.pk) / Lead Graphic Designer

May 2013 - March 2014

As the Lead Graphic Designer at SuperMeal.pk (formerly foortal.pk), I successfully managed a team of 4 designers and a video editor/animator, collaborating closely with the Sales & Marketing Team to support BTL (Below the Line) activities and short campaigns. Additionally, I worked closely with software development teams, providing expertise in wireframing and designing user-friendly dashboards. My responsibilities also included designing and revamping the SuperMeal website, creating impactful marketing campaigns, promotional materials, and email marketing campaigns. My creative leadership and contributions helped drive the success of SuperMeal.pk, delivering visually appealing designs with a strong focus on user experience.



ARY Digital Network / Web Designer

March 2011 till April 2013

As a Web Designer at ARY Digital, I played a pivotal role in designing and revamping the websites of leading brands, including ARY Digital (www.arydigital.tv), ARY News (www.arynews.tv), Nick Pakistan (www.nickpakistan.tv), Khawaja Gharib Nawaz Welfare Trust International (www.kgnwt.org), and Ehsaas Trust (www.ehsaastrust.org). Utilizing my technical expertise, I created new layouts with modern components, sliders, and banner rotators, while also implementing slicing and static HTML development for ARY Digital. For ARY News, I revamped the website with blog and archive sections, featuring multilingual English and Urdu font support I also designed and developed a new website from scratch for Khawaja Gharib Nawaz Welfare Trust International, making it more navigable and search engine optimized.



Cambridge Garment Industries / Graphic Designer / Visualizer

June 2008 - March 2011

During my tenure at Cambridge Garment Industries, I gained extensive experience in various phases of branding, including designing websites for main brands such as Cambridge (www.thecambridgeshop.com) and GUTS (www.gutsworld.com). I also handled product packaging, hang tags, in-shop and outdoor branding, shop fascias, and short promotional campaigns for both main and sub-brands, which involved creating hoardings, banners, posters, flyers, and e-newsletters. In addition, I supervised product photography for indoor settings, ensuring optimal focus, color, and lighting. My experience at Cambridge Garment Industries was invaluable in honing my skills and knowledge in branding and design



Multisourcing Inc. / Graphic Designer / Web Designer

June 2006 till June 2008

Design, developing & updating of websites www.mystiqueasia.net and www.elementjeans.com. Responsibilities include designing of publicity material i.e. Brochures, Print Ads, Catalogues, Vertical Banners (flex), exhibition stalls for AAPNA Annual Convention (USA) or any other international / local exhibition / event and designing of monthly newsletter for above-mentioned sites and then Mass Mailing (broadcasting online) it to our regular customers / subscribed users as well as keep expanding our e-mail database by collecting e-mail addresses of the target customers for further e-marketing of our outfits.



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